Sou Sou

Sou Sou is a contemporary, recognizable Kyoto fashion house founded by three Kyotoites in 2003. They have a wide range of playful contemporary patterns and generally work with more Japanese forms and silhouettes. They have a cluster of stores downtown, with each store catering to a different line (men, women, kids, shoes, socks, bags, etc.). They also consistently do collaborations with other companies across various fields.

I’ve got some of their double-collared shirts, and a pair of tabi-boots! You can spot their numbers motif on clothes and accessories on people all around the city.

Website: https://www.sousou.co.jp/en
Photos from sousou’s homepage